Work

Sad Stuffies Packaging

Custom mailer box design for Sad Stuffies, mocked up as an open box sitting on top of a closed box with a stuffed bear next to the boxes — Package mockup generated with the assistance of AI

Goals

green checkmark Create a custom mailer box to fit five different stuffed animal designs

green checkmark Use existing Sad Stuffies brand assets

green checkmark Design a custom insert for each stuffed animal

Solution:

A custom-sized mailer box with a bookmark-sized insert, so each stuffed animal can “hold” their own insert. The box’s interior tells the Sad Stuffie story, while each insert tells the story of a specific stuffed animal.

Benefits:

The mailer box is warm and inviting, with an extra surprise with they open the lid. Putting all five stuffed animal options on the back of the insert lets existing customers (who may have received their stuffed animal as a gift) know there are even more Sad Stuffies to love.