The Print Shop Vehicle Wrap Design

Client: The Print Shop

Vehicle wrap design for The Print Shop by Olive Ridley Studios

Goals

green checkmark Develop a fun, memorable tagline to use within the wrap design

green checkmark Create a design that fits within The Print Shop’s existing branding efforts

green checkmark Design a 3/4 wrap that has the same impact as a full wrap design

Solution:

The new tagline highlights The Print Shop’s value proposition in a fun and witty way. The brightly colored imagery is in line with brand imagery used in past marketing efforts, while the overlayed rectangles hint at different sheet sizes available from a commercial printer like The Print Shop.

Benefits:

Their new van is sure to turn heads as they make local deliveries around town. It provides enough information to make their brand memorable without overwhelming drivers and passersby with information.