Sad Stuffies Visual Brand Identity Design
Client: Sad Stuffies
Goals
Create a visual brand identity that is calming, youthful, familiar, soft, and just a bit surprising.
Create a look and feel that will resonate with teens and young adults.
Create additional branded elements that can be used throughout packaging and social media content.
Solution:
An expansive visual brand identity system with a responsive logo suite, brand patterns, and extra graphic elements. The familiar and friendly brand fonts combined with the nature-inspired color palette tie everything together into a complete, holistic, visual brand.
Benefits:
Sad Stuffies will be able to hit the ground running knowing they have all of the visual elements they need to start building a strong brand. The visual branding is youthful without being childish, perfect for their defined ICP (ideal client profile).
