Lite Foot Company Illustration & Merch Design

Client: Lite Foot Company

Custom illustration and merch design created for Lite Foot Company by Olive Ridley Studios

Goals

green checkmark Create eco-conscious merchandise

green checkmark Use Lite Foot’s mobile refillery truck, Hillary, as the subject

green checkmark Make Hillary “sexy” and give her personality

Solution:

A sassy illustration printed on Bella+Canvas crop tops and Everywhere Apparel white tees, made from 100% recycled cotton. They were printed locally using soy inks.

Benefits:

This illustration adds a ton of personality to Lite Foot’s brand. Plus, we produced the shirts in a way that aligned with the brand’s values. Lite Foot fans love it!