This guide is meant to give you a quick overview of where your physical brand experience stands today. Included with each checklist item is criteria you should strive to meet to build the best brand experience possible. If your brand meets the criteria, check that item off the list! By taking a few minutes to review your physical brand experience you’ll have a much clearer picture of where you can make improvements for long-term growth in your business.
There are many facets to brand experience, but we’re only focusing on elements that affect your physical brand experience in this guide. So, if your business has one or more physical locations or if you sell physical goods that require packaging, this guide is for you!