What is the BYOBrand Strategy Workbook?

The BYOBrand Strategy Workbook is a digital, step-by-step guide that helps small business owners define their purpose, personality, and audience. It’s designed to build clarity and confidence without needing a full branding course or designer.

Who created the workbook?

The workbook was created by Megan Kranzler, founder of Olive Ridley Studios, a Savannah-based branding studio specializing in small business branding and packaging design.

Who is this workbook for?

It’s perfect for new entrepreneurs, small business owners, and solopreneurs who want to refine their brand strategy, clarify their messaging, and gain confidence before hiring a designer.

What’s included in the workbook?

The BYOBrand Strategy Workbook includes four guided sections with prompts, lifetime digital access, a printable format, and a bonus Business Owner Clarity Worksheet.

How much does it cost?

The BYOBrand Strategy Workbook costs $85. It’s a one-time purchase that includes lifetime access and all future updates.

How do I access my workbook?

Once purchased, you’ll receive a download link by email so you can save and complete the workbook digitally or print it for offline use.

Psst. Need one-on-one help? Explore our Brand Consultation Service for personalized support.

GET THE WORKBOOK

That's where the BYOBrand Strategy Workbook comes in! The Build Your Own Brand Strategy Workbook is a digital, DIY brand strategy guide for small business owners who want clarity, confidence, and direction.

Whether you're starting a new business or you’ve been piecing your brand together with a whole lot of guesswork, our BYOBrand Workbook has the answers you didn't know you needed.

It's time to fill in the gaps and gain clarity in your brand so you can attract your dream customers and feel confident in your decisions.

The step-by-step guide to building a brand your customers love, without breaking the bank.

Build Your Own Brand Strategy Workbook

BYOBrand Strategy Workbook

-

Products

Trying to build a brand without a strategy is like digging for treasure without a map.

Why does every small business need a brand strategy?

Brand strategy is your map to

Aligning your business to your values
Uncovering who your ideal client really is
Defining your brand's personality and purpose

When your message, visuals, and audience all line up, your brand starts getting noticed for all the right reasons.

If you're ready to build a brand that stands out, you don’t need another masterclass or influencer tips. You need a clear, step-by-step guide.

The BYOBrand Strategy Workbook guides you step-by-step through defining your brand's purpose, personality, and audience.
Here's what's inside:

1. Define your “why” and clarify your goals. Understand what you do, how you do it, and why it matters.

2. Shape your brand personality. Build a unique identity that feels authentic.

3. Discover your ideal customer. Learn who they are, what they need, and how to reach them.

4. Bring it all together. Create your brand persona and client persona.

Bonus: You'll also get the Business Owner Clarity Worksheet to help you start strong.

Get ready to build your brand with confidence!

LET'S DO THIS

A clear brand strategy that grows with your business
Confidence in your visual direction and voice
A deeper understanding of your audience
A roadmap for consistent, cohesive branding

You’ll finish the workbook with a clear, confident foundation for your next phase, whether that’s DIY design or hiring a pro.

What will you gain from brand strategy?

New entrepreneurs building their first brand
Small business owners ready to refine their message
Founders preparing to rebrand or work with a designer
Solopreneurs tired of guessing what “on brand” really means

Who should use the BYOBrand Strategy Workbook?

If you’re ready to stop winging it and start building intentionally, this is your next step.

Brand strategy is your map. It turns uncertainty into direction and helps every part of your business work together.

The BYOBrand Strategy Workbook helps you define who your brand is, who you’re talking to, and how to connect with them so your brand and your ideal customer are closer than two peas in a pod!

Once you have that clarity, every design, caption, and product decision starts flowing with purpose, and that’s when your brand begins to grow.

Why does brand strategy work?

GET THE WORKBOOK

All for just $85! Less than a month's worth of lattes and far more useful.

Bonus: Business Owner Clarity Worksheet

4

Print it out or complete it online

3

Lifetime access to the digital workbook

2

4 guided sections packed with prompts to make you dive deep

1

What’s inside the BYOBrand Strategy Workbook?

Hey y'all! I'm Megan, founder of Olive Ridley Studios.

With more than 15 years in branding and design, I've spent the last several years branding small businesses, and after seeing how much my brand strategy workbook helped my full-service design clients, I knew I had to package it and put it into the hands of more small business owners.

So, I created the BYOBrand Strategy Workbook for self-starting entrepreneurs on a budget who are ready to build a strategic, values-driven brand.

If that sounds like you, grab your copy and start building your brand with confidence today!

Who's behind the Build Your Own Brand Strategy Workbook?

DIVE INTO STRATEGY

Don't wait for “someday.” Every great brand starts with strategy. Start yours today and get the clarity and confidence you've been searching for.

Grab your BYOBrand Strategy Workbook for just $85, and take the first step toward a brand that connects, converts, and grows with you.

Start building the brand of your dreams today!

Don't wait for “someday.” Every great brand starts with strategy. Start yours today and get the clarity and confidence you've been searching for.

Grab your BYOBrand Strategy Workbook for just $85, and take the first step toward a brand that connects, converts, and grows with you.

Let's do this!