Camor Coffee Visual Identity Design
Client: Camor Coffee
“Megan and Olive Ridley Studios were able to unlock the ideas in my head about my brand and brought it all to life in a beautiful and professional way! My brand design came out even better than I had imagined them in my own head. This will serve as an excellent launching point to build my website and cafe space down the road. Highly recommend to anyone with any design or art related needs.”
– Kieran Murphy
Camor Coffee
Goals
Create a visual brand that is dynamic and nostalgic, combining coffee culture with iconic race cars.
Use the original brand mark as inspiration to create a full visual brand identity.
Create a color palette inspired by iconic race cars.
Solution:
A full visual identity, including a responsive logo suite, dynamic color palette, and matching brand fonts. The primary brand colors and fonts evoke soothing vintage vibes, making way for the secondary and tertiary colors to add a pop of dynamic color.
Benefits:
Camor Coffee has a one-of-a-kind visual identity that bridges the gap between coffee and racing aesthetics. They now have all the visual elements needed to grow their brand and attract ideal customers.
