SV Jo Beth Identity Design

Client: SV Jo Beth

Visual brand identity design for SV Jo Beth by Olive Ridley Studios: a t-shirt and tote bag mockup on a brightly colored background

“Megan encouraged us to think of our logo as the front page of our brand, and her guidance throughout the collaborative design process was professional, informative, and wonderfully patient. We highly recommend taking your projects to Olive Ridley Studios, so Megan can bring your vision & ideas to life!”

– Bill & Lisa
SV Jo Beth

Goals

green checkmark Create a responsive identity that represents SV Jo Beth’s evolving business model

green checkmark Make it representative of sailing near the Caribbean

green checkmark Match the business owners’ personalities & demeanor

Solution:

An approachable, transitional logo design featuring slightly rounded corners and a humanist serif font, complete with a friendly, tropical, interchangeable color palette.

Benefits:

A responsive logo suite means they’ll have an appropriate logo for any application. The interchangeable color palette will make creating merch easy and fun when they’re ready for it.