SV Jo Beth Identity Design
Client: SV Jo Beth
“Megan encouraged us to think of our logo as the front page of our brand, and her guidance throughout the collaborative design process was professional, informative, and wonderfully patient. We highly recommend taking your projects to Olive Ridley Studios, so Megan can bring your vision & ideas to life!”
– Bill & Lisa
SV Jo Beth
Goals
Create a responsive identity that represents SV Jo Beth’s evolving business model
Make it representative of sailing near the Caribbean
Match the business owners’ personalities & demeanor
Solution:
This is an approachable, transitional logo design featuring slightly rounded corners and a humanist serif font, complete with a friendly, tropical, interchangeable color palette.
Benefits:
A responsive logo suite means they’ll have an appropriate logo for any application. The interchangeable color palette will make creating merch easy and fun when they’re ready for it.
